Halloween 2024 Demand. Halloween’s broader economic impact with nearly 72% of americans celebrating halloween in 2024 and spending an average of $104 per person [2] , halloween is. As companies prepare for the spooky season, readying costumes and candy, discover where the consumer money is expected to go this year.

Learn how brands will meet this seasonal demand. The national retail federation’s annual halloween consumer survey conducted by prosper insights & analytics revealed that total halloween spending in 2024 is expected to reach $11.6 billion.